In the ever-evolving landscape of education, where the power of video is becoming increasingly apparent, LinkedIn stands out as a prime platform for sharing knowledge in a more professional setting.
Did you know that on video contents are shared 20 times more than other posts? This isn’t just a statistic; it’s an invitation for English Language teachers, businesses, and freelancers to leverage the potential of video content and elevate their professional presence.
Let’s delve into how you can seamlessly integrate video into your repertoire, whether you’re an individual educator, a language teaching business, or a freelance professional.
Lights, camera, action! English Language teachers, businesses, and freelancers, the stage is set for you to connect with students and clients on a global scale. Unleash your passion, showcase your language teaching expertise, and watch your online presence and client base flourish.
The Power of Engagement in English Language Education:
Imagine extending your reach beyond the confines of traditional classrooms, connecting with a global audience. For businesses and freelancers in the English Language teaching space, LinkedIn’s love for videos is a golden opportunity to showcase expertise and connect with a broader client base.
Here are some tips and tricks as to how you can curate video content so that it stands out.
Tip 1: Capture Attention with Thumbnails
Creating an engaging thumbnail is your first step toward captivating potential students or clients. For businesses and freelancers, platforms like Canva offer customizable templates, enabling you to design visually appealing thumbnails that reflect the essence of your language teaching services.
Overcoming the Challenges of Language Teaching Business:
As an English Language teacher, business owner, or freelancer, the idea of turning on the camera might be intimidating. However, authenticity is the key to forging meaningful connections, and imperfections can make you more relatable.
Tip 2: Authenticity Over Perfection
For businesses and freelancers in the English Language teaching domain, showcasing authenticity is a unique selling point. Your videos don’t need to be scripted or flawless; they should reflect the genuine essence of your teaching approach. Get used to being uncomfortable and I promise you the content will improve every time you hit record!
Tip 3: Keep it Concise
Considering the diverse needs of your potential clients, keeping videos concise and focused on key language concepts is crucial. Think of your videos as dynamic showcases of what your teaching services can offer. It builds trust, familiarity, and you can extend those videos with more information in a scripted form. Remember, we’re focusing on short form video content for now.
Overcoming Procrastination in Business Marketing:
The excuse of “I’ll get to it eventually” is common, but procrastination often stems from the misconception that creating video content is a time-consuming task. For businesses and freelancers, it’s time to embrace the simplicity of the process. It took me less than a minute to speak to my camera, here’s proof:
My video on LinkedIn to promote an event I’ll be hosting with Laura Wilkes on Feb 16th:
The Creative ELT Portfolio workshop will help you:
- Deliver impactful pieces to camera, ensuring your message is heard loud and clear.
- Overcome camera shyness and boost your confidence!
- Understand your viewers’ needs and tailor your content accordingly.
- Navigate the world of mobile video creation with clear, step-by-step, outlines.
Tip 4: Plan Ahead
Begin by outlining key aspects of your language teaching services and expand accordingly, translating your expertise into engaging video content.
Tip 5: Use Available Resources
Your smartphone and good lighting are your best friends when creating promotional videos for your language teaching business or freelance services. Tools like Canva can assist in designing professional-looking thumbnails to accompany your video content, such as the one I created for this blog post or the event promo itself!
The Courage to Market Language Teaching Services:
Stepping in front of the camera as a language teaching business or freelancer may feel like uncharted territory. Yet, the impact of your services can now reach far beyond local boundaries.
Tip 6: Set Realistic Goals
For businesses and freelancers, setting achievable goals is essential. Start with a commitment to regular video updates, gradually building your online presence and attracting potential clients. Don’t be a victim to overwhelm and overachievement. Start small, get comfortable and slowly expand your reach week by week, month by month. Nothing comes easy when you’re a beginner, but it does get better with time and practice, trust the process.
Tip 7: Engage with Your Digital Audience
Just like in your traditional classroom or business interactions, engagement is key. Respond to comments, answer queries, and create a digital community around your language teaching services. The connection you establish online can be as impactful as face-to-face interactions.
Embracing the Evolution in English Language Education:
Video content isn’t a departure from traditional language teaching; it’s an evolution.
As an English Language teacher, business owner, or freelancer, your expertise deserves a platform beyond local markets. If you’re driven to become a course creator, ultimately getting into video content will save you hours and hours of class time, marketing, scripting, repeating yourself over and over. The biggest perk for me is that I can work from anywhere at any time, and the viewers or students can then access the materials even late at night or in the very early mornings. Sky is the limit when you think of the potential video content creation can have on our daily lives!
Tip 8: Share Behind-the-Scenes
Businesses and freelancers can add a personal touch to their services by sharing behind-the-scenes glimpses of their teaching methods or business operations. This fosters a deeper connection with potential clients. There are a ton of ways you can showcase your work, so please click here to check and see if you’re still in time to join our workshop, and get updates to any of the CPD sessions we will be hosting in the future for English Language Teachers.